The Great 80s

McDonald's McDLT sandwich was designed to compete against the Whopper sandwich from Burger King. It was sold in a novel form of packaging where the meat and bottom half of the bun was prepared separately from the lettuce, tomato, American cheese, pickles, sauces, and top half of the bun and both were then packaged into a specially designed two-sided container. The consumer was then expected to finalize preparation of the sandwich by combining the hot and cool sides just prior to eating. The company discontinued the sandwich in 1990 to appear more environmentally friendly as it moved away from polystyrene packaging which was integral to the McDLT "experience".

The McDLT's marketing focused on variations of the theme "Keep the hot side hot, and the cool side cool." It was released to the market in the 1985 commercial above featuring a young Jason Alexander.

Wikipedia contributors. Big N' Tasty. Wikipedia, The Free Encyclopedia. September 26, 2008, 02:31 UTC. Available at: http://en.wikipedia.org/w/index.php?title=Big_N%27_Tasty&oldid=241044453. Accessed October 8, 2008.