New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply known as "the new taste of Coca-Cola", until 1992 when it was renamed Coca-Cola II.
Public reaction to the change was poor, and the new cola was a major marketing failure. The subsequent reintroduction of Coke's original formula led to a significant gain in sales.
Wikipedia contributors. New Coke. Wikipedia, The Free Encyclopedia. October 7, 2008, 21:58 UTC. Available at: http://en.wikipedia.org/w/index.php?title=New_Coke&oldid=243748597. Accessed October 8, 2008.
|
